Shwapno is a very popular supershop in Bangladesh. Shwapno is currently selling 20-25 combo packs — ranging from small portions of fish, meat, khichuri, mixed vegetables to afternoon snack packs.
Shwapno Supershop has started selling 200 grams of beef and 100 grams of potato combo packs for the convenience of the lower and middle class in this time of high food inflation in Bangladesh. According to the company, 75,000 units of this combo pack priced at Tk 160 have been sold in just 9 days - which is Tk 1 crore 20 lakh.
Sabbir Hasan Nasir, managing director of Shwapno said, that currently 20-25 combo packs are being sold in Shwapno - there is a small amount of fish, meat, khichuri, mix vegetables, and afternoon snack packs. Shwapno has come up with this idea so that the low income people can easily buy the required amount of food products.
"Among the combo packs we run, the best-selling one is beef and potato—which is sold at Tk 160. There are 10 pieces of beef and 3 pieces of potato," he said.
"Also, the best-selling items include — a 4-piece Rui fish, eggplant, and potato combo at Tk 135; Muridhant at Tk 100; 2-piece fish and potato combo at Tk 60; Rice-dal and 2-egg combo for khichuri at Tk 65 and vegetable mix at Tk 50," He added.
However, we can only follow their marketing model. What did the Shwapno actually do? What is the reason why people showed interest in tasting 800 tk of meat instead of 700 tk of meat? To simplify the answer, the potato and meat combo was great. Everyone's favorite and the best edible for a human being.
At present, the price of 1 kg of beef in the open market is Tk 700 to Tk 750 and the price of 1 kg of potato is Tk 60. Considering both aspects, the price of 200 grams of meat is 140 taka and 100 grams of potato is 6 taka. Shwapno is selling a combo of 200 grams of meat and 100 grams of potatoes there for just 160 taka. So Shwapno is profiting from us like 14 rupees here. But in fact, the Shwapno is silent only by gaining this 14 taka?
Shwapno has created a beautiful marketing system here. Increases a consumer's ability to attract and retain trust. Where they have managed to connect many consumers with their other products as well. As Shwapno has made a profit as a manufacturer of its meat-potato combo package, it has continued to grow its sales by connecting consumers with its other products.
Can you imagine how much the sale of the Shwapno 75000 pack of meat-potato combo can be?
75,000 X 160 = 12,000,000 taka only
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